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Session 3 : Smarter marketing, deeper engagement
Oct 4, 2023 — 09:30 am - 12:30 PMPlénière 2023
Description
Faced with the increasing fragmentation of the different points of contact with your customers, it's vital to create deeper engagement and a strong relationship. Today, marketing is at a turning point, with ever more powerful tools at your fingertips: while empowerment and personalization are essential levers, their implementation and scalability often remain challenges. The content marketing revolution is also underway with Generative AI, a new bow in the creative arsenal that is shaking up all sectors: saving time, boosting creativity, identifying emerging trends... The field of possibilities then seems infinite. Take your marketing strategy to new heights and stand out from the crowd!