SESSION 4 AI-GMENTED EXPERIENCES
Oct 8, 2024 — 04:14 pm - 4:25 PMPlenière 2024
Description
Customer and user experience has become a real performance driver for companies. Whether online or in-store, it is crucial to innovate not only in interactions but also in content to engage and retain consumers. This session will explore solutions for improving every stage of the shopping and user journey, by offering personalized, fluid and immersive interactions and content. The aim is to guarantee total satisfaction, while enriching the shopping and user experience, to make it even more memorable.