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9:30 AM - 9:35 AM
Program 2025
Decipher, exchange and experiment... A unique 2-day program to maximize performance at every level of the company!
27 sessions
Auditorium
9:35 AM - 9:55 AM
Think platform, act strategically: the keys to staying competitive
Auditorium
9:55 AM - 10:05 AM
How to manage transformation challenges while meeting today’s priorities without losing sight of the future?
Auditorium
10:05 AM - 10:20 AM
What winning model can turn retail media into a long-term business driver?
Auditorium
10:20 AM - 10:35 AM
How to use AI to adapt to audience fragmentation and build engaging individual journeys across platforms?
10:35 AM - 11:05 AM
Pause
10:35 - 11:05
Networking Break
Auditorium
11:05 AM - 11:15 AM
How to deliver hyper-personalization while respecting consumer privacy?
Auditorium
11:15 AM - 11:25 AM
Global vs. local: how can AI help deliver consistent content experiences across platforms?
Auditorium
11:25 AM - 11:35 AM
What role does video play in new social selling strategies?
Auditorium
11:35 AM - 11:50 AM
Ad platforms: how to leverage them to maximize your marketing campaign effectiveness?
Auditorium
11:50 AM - 12:05 PM
How are social platforms and new media buying levers redefining creativity, performance, and the agency’s role?
Auditorium
12:05 PM - 12:20 PM
Capturing attention: which formats and experiences turn a volatile audience into loyal, engaged customers?
Auditorium
12:20 PM - 12:30 PM
How to leverage major transformations to align business vision with a sustainable model?
12:30 PM - 2:05 PM
Pause
12:30 - 14:05
Lunch
Auditorium
2:05 PM - 2:15 PM
Customer experience, personalization, automation: what are the real drivers of e-commerce differentiation?
Auditorium
2:15 PM - 2:25 PM
Social commerce: how to turn social platforms into a new growth pillar?
Auditorium
2:25 PM - 2:40 PM
How to structure product data to scale omnichannel performance?
Auditorium
2:40 PM - 2:50 PM
Zero-click, AI, social search: how to navigate platforms to stay in control of customer conversion?
Auditorium
2:50 PM - 3:05 PM
How to turn your content strategy into a business performance engine with AI?
Auditorium
3:05 PM - 3:20 PM
How to build a digital platform that drives operational, human, and customer performance?
3:30 PM - 4:00 PM
Pause
15:20 - 16:00
Networking Break
Auditorium
4:00 PM - 4:10 PM
Agile cloud, smart infrastructure: how to adapt and support scalable business models?
Auditorium
4:10 PM - 4:20 PM
AI agents: how to automate intelligently to boost performance without overcomplicating the organization?
Auditorium
4:20 PM - 4:30 PM
How are next-gen chatbots transforming customer relations into a performance driver?
Auditorium
4:30 PM - 4:40 PM
Augmented customer service: what solutions to centralize data, automate answers, and enhance customer insights?
Auditorium
4:40 PM - 4:50 PM
How to rethink B2B customer relationships to serve both immediate performance and long-term vision?
Auditorium
4:50 PM - 5:20 PM
Traditional, generative, agent-based, physical: understanding AI types to identify opportunities and implement optimization strategies
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