Sessions

All Sessions

Dates

Oct 3Oct 4Oct 8Oct 9

Themes

Partners

Room

The impact of inaction in 2023: What changes can you make to boost your sales success and...

The economic crisis persists, and we can't deny it. Against this backdrop, companies are more than ever faced with the need to rationalize their budgets, while maintaining growth objectives. What's...

Plénière 2023

Oct 3, 2023

11:15 AM11:30 AM

E-commerce, the new trend of click, mortar and platform: the alliance between Darty and Rakuten...

E-commerce, the new trend for click, mortar and platform: the alliance between Darty and Rakuten FranceE-commerce, the new trend for click, mortar and platform: the alliance between Darty and...

Plénière 2023

Oct 3, 2023

11:30 AM11:40 AM

Agility & innovation: the essentials for facilitating sustainable mobility today and tomorrow

The way we travel is changing, in line with society's expectations: more convenience and choice in modes of transport, more responsive, tailor-made, hyper-personalised and, above all, more...

Plénière 2023

Oct 3, 2023

11:40 AM11:50 AM

Customer experience in the age of AI

At a time when companies are faced with a situation of enduring instability and consumers with sometimes paradoxical expectations, how can they stay on course for business performance and maximize...

Plénière 2023

Oct 3, 2023

11:50 AM12:00 PM

Generating growth in the age of control

What can AI do for your growth? In a context where people are taking more control of their spending, their data and their time, AI is a formidable business ally.

Plénière 2023

Oct 3, 2023

12:00 PM12:10 PM

Modernization and innovation: how does the retail offer boost business renewal?

Plénière 2023

Oct 3, 2023

12:10 PM12:20 PM

In an uncertain environment, how can we tap into the potential of the company and its teams to...

MILIBOO founder and CEO Guillaume Lachenal will talk about the creation and growth of Miliboo. He will also explain how, in a context of economic, political and social upheaval and uncertainty, it...

Plénière 2023

Oct 3, 2023

12:30 PM2:15 PM

[12:30 pm - 2:15 pm] BUSINESS LUNCH & PHYSICS ONE TO ONE APPOINTMENT

Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners...

Plénière 2023

Oct 3, 2023

1:50 PM2:00 PM

Session 2 : Smarter data, higher performance

To make the right decisions, it's vital to control your first-party data. Collection, quality, storage, analysis, but also protection against the growing risks of fraud and cyber-attacks: the...

Plénière 2023

Oct 3, 2023

2:15 PM2:25 PM

Generative AI at scale at Schneider Electric

In an ever-changing world, where generative AI is paving the way for new possibilities, executives are asking how to leverage these technologies to create additional value. Find out how Schneider...

Plénière 2023

Oct 3, 2023

2:25 PM2:35 PM

Optimizing the customer experience: combine CDP and AI to excel

How to increase customer knowledge with insights from enriched 1st party data - Advanced personalization: how to micro-segment audiences to gain engagement - Team productivity: using AI to do more...

Plénière 2023

Oct 3, 2023

2:35 PM2:50 PM

Generative AI: revolution or mere fad?

A few months ago, Groupe Seb began writing a white paper on the potential impact of generative AI on its business. At the same time, a number of experiments are being tested, including a prototype...

Plénière 2023

Oct 3, 2023

2:50 PM3:05 PM

The era of monologues is over, the future of brands lies in AI-driven conversations 🇺🇸

How is AI transforming consumer interactions? How can you successfully make the transition from a brand-centric conversation to a customer dialogue that respects private data? How can you give...

Plénière 2023

Oct 3, 2023

3:05 PM3:20 PM

How Renault CRM uses data to move from Volume to Value with Equancy

The Renaulution plan launched in 2021 has redirected the Group's strategy from volume to value, targeting higher-margin customers and vehicles in particular. Supporting this strategy with CRM...

Plénière 2023

Oct 3, 2023

3:20 PM3:30 PM

How to Connect with Consumers in the Current Turbulent Economy? 🇬🇧

The uncertain economy has sent marketplaces reeling as businesses and consumers alike search for a return to stability. To thrive, organisations need to reimagine their business strategies to...

Plénière 2023

Oct 3, 2023

3:30 PM3:40 PM

Transformation and Innovation: Publicis Groupe, Vivatech, Escalator and YourArt in the Spotlight

Discover how Maurice Levy shaped the culture of transformation and innovation within Publicis Groupe. He will also share the secrets behind VivaTech's impressive evolution, the importance of...

Plénière 2023

Oct 3, 2023

3:40 PM4:05 PM

NETWORKING BREAK

Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners...

Plénière 2023

Oct 3, 2023

4:05 PM4:15 PM

From Indifference to Engagement: How to captivate and maintain audience attention?

Plénière 2023

Oct 3, 2023

4:15 PM4:25 PM

Digital Transformation in the era of Generative AI 🇬🇧

Plénière 2023

Oct 3, 2023

4:25 PM4:35 PM

Advertising attention: from buzzword to performance

WeTransfer Advertising - which recently opened offices in France - is hosting a discussion on the new buzz metric of the moment: advertising attention. What is it really? Why and how should it be...

Plénière 2023

Oct 3, 2023

4:35 PM4:50 PM

Frugal Marketing: How CMOs can maximize marketing impact across the entire customer journey?

Brands around the globe are facing macroeconomic volatility with nearly 30% of major advertisers worldwide saying they’re cutting their ad budgets in 2023. Marketers are asked to do more with less,...

Plénière 2023

Oct 3, 2023

4:50 PM5:00 PM

How is the consumer credit sector adapting to the current crises?

Plénière 2023

Oct 3, 2023

5:00 PM5:15 PM

[Closing Keynote] Generative AI and Data as performance drivers!

Plénière 2023

Oct 3, 2023

5:35 PM7:30 PM

[5:30 - 7 p.m.] COCKTAIL & BUSINESS MEETINGS

Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners...

Plénière 2023

Oct 3, 2023

7:00 PM10:00 PM

[7pm - 10pm] HUBFORUM DINING TABLE

Come and join* the 150 decision-makers attending the annual HUBFORUM Gala Dinner. The perfect opportunity to network and discover even more trends !
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Plénière 2023

Oct 4, 2023

8:00 AM8:10 AM

[8.45 am - 9.30 am] Welcome coffee, breakfast & networking

Wake up at 8:45am: coffee, breakfast and networking. Let's connect for an inspiring day!

Plénière 2023

Oct 4, 2023

9:30 AM12:30 PM

Session 3 : Smarter marketing, deeper engagement

Faced with the increasing fragmentation of the different points of contact with your customers, it's vital to create deeper engagement and a strong relationship. Today, marketing is at a turning...

Plénière 2023

Oct 4, 2023

9:30 AM9:35 AM

Welcome Speech

Plénière 2023

Oct 4, 2023

9:35 AM9:50 AM

[Opening Keynote] Generative AI: The future of limitless marketing

Plénière 2023

Oct 4, 2023

9:50 AM10:00 AM

Co-creation at the service of transformation for meaningful marketing

Plénière 2023

Oct 4, 2023

10:00 AM10:15 AM

Boost your brand with complementary advertising formats and maximize your full funnel...

How choosing multi-format, multi-device Connected TV maximizes your full funnel impact !

Plénière 2023

Oct 4, 2023

10:15 AM10:30 AM

How Intermarché is optimising its media strategy with a data-driven approach

Discover the contours of Intermarché's media strategy to generate traffic and additional sales in its point-of-sale network. Hervé Ribaud Shinberg, Director of Media, Traffic & Acquisition at...

Plénière 2023

Oct 4, 2023

10:30 AM11:00 AM

NETWORKING BREAK

Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners...

Plénière 2023

Oct 4, 2023

11:00 AM11:10 AM

How Augmented Intelligence can serve Customer Engagement!

Discover Intelligent Marketing: Revenue Generation Platforms for Enhanced Customer Engagement ! With the digitization of marketing services and the integration of AI into content generation, sales...

Plénière 2023

Oct 4, 2023

11:10 AM11:25 AM

How does PMU optimize the attention generated by its digital messages to maximize their impact?

In an environment of advertising clutter and in preparation for the cookie-free world, traditional KPIs are becoming insufficient. Investing in attention-grabbing ads to maximize their impact is a...

Plénière 2023

Oct 4, 2023

11:25 AM11:35 AM

Create product pages that convert.

Discover how But has teamed up with Nfinite to generate attractive product visuals on a large scale. This collaboration pushes the boundaries of creativity and efficiency, implementing innovative...

Plénière 2023

Oct 4, 2023

11:35 AM11:50 AM

Mobility media and retail media: Pepsi's journey with Uber

Discover how advertising on Uber can help you capture the attention of your targets by offering different campaigns at each stage of the marketing funnel. - Reinventing Retail Media: through the...

Plénière 2023

Oct 4, 2023

11:50 AM12:05 PM

EDF raises French people's awareness of energy sobriety thanks to Snapchat's Augmented Reality.

To raise awareness among the French of the need to adopt simple, effective gestures to ensure controlled energy consumption, EDF has chosen to invest in Snapchat for an engaging, never-before-seen...

Plénière 2023

Oct 4, 2023

12:05 PM12:15 PM

How do you win over millennials?

Plénière 2023

Oct 4, 2023

12:15 PM12:25 PM

Undiz Media Remix: the necessary customer-centric revolution in a fast-changing media ecosystem

The landscape of customer communication is undergoing radical change: protection of private data, invasion of artificial intelligence, explosion of media costs, mistrust of influencers... The need...

Plénière 2023

Oct 4, 2023

12:30 PM2:00 PM

[12:30 - 14:00] BUSINESS LUNCH & PHYSICAL BUSINESS MEETINGS

Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners...

Plénière 2023

Oct 4, 2023

2:00 PM5:00 PM

Session 4 : Smarter experience, happier customer

At a time when the consumer dictates the rules of the game, omnichannel commerce is giving way to unified commerce, which places the customer at the center of the journey. How can you offer a truly...

Plénière 2023

Oct 4, 2023

2:15 PM2:25 PM

[HUB35] Discover France's top young digital talents!

Plénière 2023

Oct 4, 2023

2:25 PM2:35 PM

Circular economy at the heart of Tarkett's sustainable transformation

Plénière 2023

Oct 4, 2023

2:45 PM3:05 PM

Putting the company back at the heart of the transformation of society

In a world in crisis, how can companies move away from a single, short-term financial rationale to respond effectively to economic, ecological and solidarity issues?

Plénière 2023

Oct 4, 2023

3:05 PM3:20 PM

The integration of Web3 technologies in entertainment: the FDJ group unveils its game

Plénière 2023

Oct 4, 2023

3:20 PM3:35 PM

How is ADEO using storytelling to move towards new business models?

ADEO, with 150,000 employees in 20 countries, and strong brands such as Leroy Merlin and Bricoman, is building the global platform for positive living. This transformation is leading the Group's...

Plénière 2023

Oct 4, 2023

3:35 PM3:50 PM

The B2B experience: Digitizing intermediary distributors to optimize customer satisfaction!

Plénière 2023

Oct 4, 2023

3:50 PM4:05 PM

Generative AI x Carrefour : Approach and use cases

Plénière 2023

Oct 4, 2023

4:05 PM4:20 PM

[Closing Keynote] Achieving a triple transformation: digital, sustainable and organizational.

Plénière 2023

Oct 4, 2023

4:20 PM5:00 PM

Exclusive Generative AI Demo

Plénière 2023

Oct 4, 2023

4:55 PM5:55 PM

[4:55pm - 5:55pm] COCKTAIL & BUSINESS MEETINGS

Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners...

Sessions

[8.45am - 9.30am] Welcome coffee, breakfast & networking

Session 1 : Smarter vision, stronger business

Welcome Speech

[Opening Keynote] Navigating the new normal

Smart Fashion = Big Impact

All Aboard the Hype Train: Transforming fans into customers

How is Aroma-Zone transforming its experience while staying true to its values?

NETWORKING BREAK

The impact of inaction in 2023: What changes can you make to boost your sales success and...

E-commerce, the new trend of click, mortar and platform: the alliance between Darty and Rakuten...

Agility & innovation: the essentials for facilitating sustainable mobility today and tomorrow

Customer experience in the age of AI

Generating growth in the age of control

Modernization and innovation: how does the retail offer boost business renewal?

In an uncertain environment, how can we tap into the potential of the company and its teams to...

[12:30 pm - 2:15 pm] BUSINESS LUNCH & PHYSICS ONE TO ONE APPOINTMENT

Session 2 : Smarter data, higher performance

Generative AI at scale at Schneider Electric

Optimizing the customer experience: combine CDP and AI to excel

Generative AI: revolution or mere fad?

The era of monologues is over, the future of brands lies in AI-driven conversations 🇺🇸

How Renault CRM uses data to move from Volume to Value with Equancy

How to Connect with Consumers in the Current Turbulent Economy? 🇬🇧

Transformation and Innovation: Publicis Groupe, Vivatech, Escalator and YourArt in the Spotlight

NETWORKING BREAK

From Indifference to Engagement: How to captivate and maintain audience attention?

Digital Transformation in the era of Generative AI 🇬🇧

Advertising attention: from buzzword to performance

Frugal Marketing: How CMOs can maximize marketing impact across the entire customer journey?

How is the consumer credit sector adapting to the current crises?

[Closing Keynote] Generative AI and Data as performance drivers!

[5:30 - 7 p.m.] COCKTAIL & BUSINESS MEETINGS

[7pm - 10pm] HUBFORUM DINING TABLE

[8.45 am - 9.30 am] Welcome coffee, breakfast & networking

Session 3 : Smarter marketing, deeper engagement

Welcome Speech

[Opening Keynote] Generative AI: The future of limitless marketing

Co-creation at the service of transformation for meaningful marketing

Boost your brand with complementary advertising formats and maximize your full funnel...

How Intermarché is optimising its media strategy with a data-driven approach

NETWORKING BREAK

How Augmented Intelligence can serve Customer Engagement!

How does PMU optimize the attention generated by its digital messages to maximize their impact?

Create product pages that convert.

Mobility media and retail media: Pepsi's journey with Uber

EDF raises French people's awareness of energy sobriety thanks to Snapchat's Augmented Reality.

How do you win over millennials?

Undiz Media Remix: the necessary customer-centric revolution in a fast-changing media ecosystem

[12:30 - 14:00] BUSINESS LUNCH & PHYSICAL BUSINESS MEETINGS

Session 4 : Smarter experience, happier customer

[HUB35] Discover France's top young digital talents!

Circular economy at the heart of Tarkett's sustainable transformation

Putting the company back at the heart of the transformation of society

The integration of Web3 technologies in entertainment: the FDJ group unveils its game

How is ADEO using storytelling to move towards new business models?

The B2B experience: Digitizing intermediary distributors to optimize customer satisfaction!

Generative AI x Carrefour : Approach and use cases

[Closing Keynote] Achieving a triple transformation: digital, sustainable and organizational.

Exclusive Generative AI Demo

[4:55pm - 5:55pm] COCKTAIL & BUSINESS MEETINGS

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