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Description
Locala, formerly known as S4M, is a location-based advertising platform that helps brands run branding and drive-to-store campaigns. A pioneer of geolocated mobile advertising, the company has broadened its positioning beyond lower-funnel activation toward a wider location-based advertising approach.
Its omnichannel media platform uses location data and consumer insights to help marketing teams plan, activate and measure their geo-branding campaigns, with support at every stage, from identifying high-affinity zones to building media strategy and optimizing KPIs through omnichannel attribution.
Among its recent innovations is the Store Navigator format, which guides consumers to the nearest point of sale based on distance, route and mode of transport, with the goal of increasing store traffic and sales.
