A day structured around four key areas, from customer focus to performance. Forty sessions, designed to provide a guiding thread for building your 2027 roadmap.
A broad overview to kick off the day: the co-founders of the HUB Institute set the stage, reveal the theme of this year’s event, and outline the key issues that will shape the discussions.
Reinventing the brand, the purchasing decision, and product discovery in the age of AI agents. Customers are more selective and better informed, and are themselves aided by AI. The rules of engagement are changing radically.
Generating profitable growth in the face of frugal, demanding, and hyper-comparison-oriented consumers. AI blurs the lines between the physical and digital worlds to transform every shopping journey into an immediate margin driver.
Eliminate friction, integrate AI agents, and turn every customer journey into a margin driver.
The race for volume is giving way to the quest for efficiency. AI is redefining the channels, content, and mechanisms of profitable growth.
Improve execution, streamline the tech stack, and scale AI across all operations.
Increase margins, speed, and execution without adding complexity to your organization. AI is redefining operational excellence.
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