How can you maintain brand preference when an AI agent makes choices on behalf of your customers? Live demonstration.
Together with Charlotte Pernot Lepicq, Head of E-commerce at Nestlé France, we will share a real-life case study on the new AI-driven purchasing journeys and
the first steps to take starting tomorrow. A session designed for e-commerce, marketing and digital teams at FMCG and retail brands looking to
prepare their businesses for the age of AI agents.
