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The impact of branding on revenue: incrementality as evidence
Sep 30, 2026 — 12:10 pm - 12:30 PMAuditorium 2026 - HUBFORUM LEAD THE NEXT
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Everyone wants immediate results, but how can you measure the true impact of a brand campaign?
Find out how the ‘Nested Study’ method enabled Arcane, Kiabi and TikTok to measure the incremental impact of branding and scientifically validate their media strategies for the start of the new school year.
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