HUBFORUM Lead the Next

The impact of branding on revenue: incrementality as evidence

Sep 30, 202612:10 pm - 12:30 PM
Auditorium 2026 - HUBFORUM LEAD THE NEXT

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Everyone wants immediate results, but how can you measure the true impact of a brand campaign? Find out how the ‘Nested Study’ method enabled Arcane, Kiabi and TikTok to measure the incremental impact of branding and scientifically validate their media strategies for the start of the new school year.

Speakers



TB

Théo BLOU

ARCANE
Directeur Data
CJ

Camille Janin

Kiabi
Responsable trafic et média
LL

Louise Lacour

TikTok
TikTok FR Measurement Lead