Value capture & profitable growth: the new face of Search
Sep 30, 2026 — 10:15 am - 11:00 AMAteliers 2026
You need to register and log in to access this functionality
Already registered? Log in now to personalize your experience!

Faced with changing consumer behaviour, the challenge for marketing departments is to capture the full extent of profitable demand. Three major brands share their strategic decisions and practical methods for maximising their operating profit.
.png)