HUBFORUM Lead the Next

How Center Parcs uses AI to optimize the customer and employee experience without losing sight of the essentials: reconnecting with nature and loved ones

Apr 15, 2026 — 03:20 pm - 3:35 PM
Auditorium avril 2026

Speakers:
Barbara Haddad, Laurène Beurdeley

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How Center Parcs uses AI to optimize the customer and employee experience without losing sight of the essentials: reconnecting with nature and loved ones
At Center Parcs, AI is being used to fulfill a core promise: to simplify everyday life without compromising the experience of reconnecting with nature and loved ones. From WhatsApp concierge services to multilingual claims management agents and assistants for field teams, several use cases illustrate the transition from exploration to concrete deployments. Beyond the tools, a deeper transformation is taking place, based on data quality, change management support, and governance that allows for iteration, testing, learning—and sometimes even reversing course—before even considering ROI.

Speakers



Laurène Beurdeley

Center Parcs
Chief Commercial Officer

Barbara Haddad

HUB Institute
Maîtresse de cérémonie