[Datawords] How can AI really accelerate large-scale content creation?
Oct 8, 2024 — 03:25 pm - 3:35 PMPlenière 2024
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Description
Local adaptation is a sine qua non for a successful global campaign. However, achieving this adaptation quickly and on a large scale represents major challenges for brands. AI is revolutionizing content creation for international brands, speeding up production while guaranteeing local cultural relevance. How can existing workflows be optimized to reduce time-to-market and control costs, while ensuring global consistency of messages and local relevance? This question is at the heart of the concerns of international brands seeking to combine operational efficiency and cultural authenticity. Thanks to AI, combined with human expertise, companies can not only streamline their processes, but also maintain global consistency while respecting local specificities.
