HUBFORUM Paris 2024

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Oct 3Oct 4Oct 8Oct 9

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Plénière 2023

[5:30 - 6:00 p.m.] HUB AWARDS CEREMONY

[8.30am - 9.20am] Breakfast & Networking

Start the day at 8:30am: coffee, breakfast and networking. Let's connect for an inspiring day!

[HUB INSTITUTE] Welcome Speech

For this 12th edition, the HUBFORUM returns in a format redesigned to meet the strategic and operational challenges of major groups: embark on the discovery of the experiences planned for these two...

Christophe Boucreux

HUB InstituteExecutive Director

Adeline Jouanne

HUB InstituteMembership Director

Lucie Videgrain

HUB InstituteDirectrice des Partenariats

SESSION 1 AI-GMENTED BUSINESS

Performance and innovation are crucial issues for companies seeking to stand out in a competitive environment. This session explores strategies for optimizing operations, better anticipating market...

[HUB Institute] AI-gmented Business: trends in generative AI 2025

Emmanuel Vivier

HUB InstituteCo-Founder

[Best Western] Interview with Olivier, General Manager

Best Western FranceDirecteur Général

9:55 AM10:10 AM

[Publicis & Amazon Ads] The streaming revolution: unleashing the potential of Amazon Ads streaming...

Join us for a must-attend keynote on the revolutionary potential of streaming solutions to transform your marketing approach. Discover how to develop effective full-funnel strategies by integrating...

Publicis Media FranceLead Data Strategist

Amandine Martin Briand

Amazon Ads FranceHead of FMCG, Pharma / Luxury / Fashion / Electronics

10:00 AM10:30 AM

AI in Service of Customer Satisfaction with Captana

More information about the masterclass.

David Borakovic

VusionGroupHead of Captana EMEA

Florian Sergent

Normandie DistributionDirecteur de Carrefour Ballancourt

10:00 AM10:30 AM

AI x Performance: Google Ads' winning duo

The digital ecosystem is constantly evolving: exploding volumes of data, increasingly complex buying paths, more demanding performance measurement than ever... To achieve your business objectives,...

Google FrancePerformance Agency Manager

Google FranceStrategic Agency Manager

10:10 AM10:25 AM

[Ekimetrics x Renault] How Generative AI accelerates decision-making in an intense competitive...

How can you leverage generative AI to optimize your decision-making processes? What technical and organizational challenges need to be overcome to effectively integrate this technology on a large...

RenaultResidual Value Expert Leader and Business Director

Anne Bretonniere

Groupe RenaultHead of Data Science & A.I. Transversal Program

EkimetricsHead of Mobility, Partner

10:25 AM10:35 AM

[Adobe] How can your Content Supply Chain maximize business productivity in the everything-AI era?

DanoneHead of Content & Media

Hélène Delannoy

AdobeSales Direction & France CEO Deputy

10:35 AM11:05 AM

[10:35 A.M. - 11:05 A.M.] PERSONALISED NETWORKING SESSION

Take advantage of a break to meet, exchange ideas and share your current topics with your peers or with innovative players. Plan your meetings now:

11:00 AM11:05 AM

SESSION 2 AI-GMENTED ORGANIZATIONS

To improve internal performance and encourage innovation, it is essential to rethink the organization of work and the use of data. This session will highlight practices that enable teams to...

11:05 AM11:20 AM

[Equancy & Prosol] How Prosol optimizes its sales forecast with Equancy's algorithmic support

Accurate sales forecasts enable Prosol's teams to minimize wastage of fresh produce caused by overstocking, and to better exploit missed sales opportunities in the event of out-of-stock situations....

Florian Laroumagne

EquancyDirecteur Data Science

ProsolGroup CIO & CDAO

11:05 AM11:35 AM

AI: the ultimate teammate or the end of human collaboration?

In this session, discover how generative AI is revolutionizing team collaboration. Explore itsx concrete uses and the challenges of integrating it, while avoiding the risks of dehumanization. We'll...

Antoine Billard-Broussot

KlaxoonSALES & PARTNERSHIPS DIRECTOR

11:05 AM11:35 AM

Automation and creation: how to solve the equation?

More information on the masterclass

Romuald Deloumeaux

AdobeCreative Cloud Product Specialist

AdobeSolution Consultant

11:20 AM11:30 AM

[SNCF Connect & Tech] How can IAG be integrated into teams' daily work to boost productivity?

As a tool at the service of employees, AI, and in particular generative AI, is taking on a growing role in the Tech world. In this context, the organization of SNCF Connect & Tech teams is naturally...

SNCF Connect & TechDirecteur Clients

11:30 AM11:45 AM

[Avisia & Club MED] How AVISIA is helping CLUB MED revolutionize in-house data access with the...

The “GENTIL REQUESTER” represents a revolutionary advance in accessibility and productivity for the business. It provides instant access to internal company data, in real time, via natural language...

Club MedHead of Data Factory & Innovation

Matthieu Brochard

AVISIAResponsable de l'Offre IA

11:45 AM11:55 AM

[SNCF] Artificial Intelligence to boost SNCF performance

Here, we'll explore the impact of AI on improving services, rail operations but also on the daily work of employees.trices. How AI and generative AI are optimizing rail network management, reducing...

SNCFDirecteur Numérique

11:45 AM12:15 PM

Customer reviews in action: how Maisons du Monde and Equancy put AI Gen to work for customer trust

Maisons du Monde, in partnership with Equancy, harnesses cutting-edge AI to transform customer opinions into concrete action. This technology immediately detects non-compliant or dangerous products,...

Maisons du MondeLead Data Scientist

EquancyData Scientist

11:45 AM12:15 PM

Develop an impactful YouTube presence with AI

Discover how Google's latest innovations and AI can help you develop an impactful YouTube presence. Learn how to easily generate content for your YouTube campaigns using generative AI.

Boubacar Aidara

YoutubeAdvertising Solutions Architect

YoutubePerformance Specialist

YoutubeBrand Media Specialist

11:55 AM12:10 PM

[EPAM] AI at scale

EPAMVP B2B Europe & France

12:10 PM12:20 PM

[Axa] No data, no chocolate!

AI is more a “business” than a “tech” issue - If we sum it up, it's also: no dedicated organization, no change management, no team acculturation, no accountability, no focus, no quality data = no...

Chafika Chettaoui

AXA FranceChief Data Officer

12:20 PM1:50 PM

[12:20 PM - 1:50 PM] LUNCH

Find out who you can talk to during your lunch break in your participant area.

SESSION 3 AI-GMENTED MARKETING

Effectiveness and creativity are at the heart of new marketing approaches. This session will show how brands can improve their performance by optimizing content creation and implementing more...

Welcome Speech

HUB InstituteDirecteur Corporate Training

Lucie Videgrain

HUB InstituteDirectrice des Partenariats

[HUB INSTITUTE] HUB35 2024 awards revealed

As it does every year at HUBFORUM, the HUB Institute is delighted to highlight the talents under 35 who are already making a difference in their companies. Discover the innovations they are bringing...

Adeline Jouanne

HUB InstituteMembership Director

Caroline Soulié

BNP Personal FinanceChief Customer, Marketing and Innovation Officer

[Google Ads] AI-powered Creativity

In a world where AI is redefining what's possible, we'll explore how AI can be a catalyst for innovation, enabling brands to push the boundaries of creativity and efficiency. Bénédicte Ibert,...

Bénédicte Ibert

Google FranceStrategic Insights Manager

[Vanksen] When AI revolutionizes search: how to increase your brand's visibility?

Guillaume CLOUX

VanksenSenior Strategist

Jonathan GEROME

VanksenSEO & Analytics Director

AI and machine learning for conversion and brand performance

The future of advertising is being played out today! The advertising industry is going through a pivotal period, with the increasing fragmentation of audiences, the end of third-party cookies and a...

Maxime Menvielle

JellyfishVP Client Management

Amazon Ads FranceHead of Ad-Tech

Sophie Promonet

Orange Pro FranceDigital Media Manager

Optimizing digital performance through incrementality: Measure, Analyze, Decide

Join this masterclass to discover how to optimize digital performance through incrementality. This masterclass will guide you through the key steps to setting up an effective operational model,...

Claire Cavaglione

Europcar Mobility GroupGroup E-commerce Director

ArtefactDigital Marketing Director

SFR gets a head start on YouTube thanks to AI

Productivity & engagement: discover the impact of AI in SFR's media and influencer campaigns.

Jeanne Nicolaÿ

GoogleHead of Industry, Telecom, Public Services & Utilities

SFRHead of Media

[Treasure Data] From theory to reality: Getting results with the right customer data and AI strategy

Ghislain Lefebvre

Treasure DataSenior Account Executive

[Dailymotion Advertising x Danone] When AI and attention revolutionise media performance

Dailymotion AdvertisingVP Sales France

DanoneLead Media Manager - Dairy and Plant Based Category & Paris 2024

[Uber Ads] Capture your consumers' attention at the right moment

Customer experience has become a real performance driver for companies. Whether online or in-store, it's crucial to innovate to engage and retain consumers. This session will look at solutions for...

Gregory Blay-Desforges

UberHead of Uber Advertising, France

[Datawords] How can AI really accelerate large-scale content creation?

Local adaptation is a sine qua non for a successful global campaign. However, achieving this adaptation quickly and on a large scale represents major challenges for brands. AI is revolutionizing...

Frédéric Simon

DatawordsDirecteur Commercial France

[3:35 - 4:05 P.M.] PERSONALISED NETWORKING SESSION

Take advantage of a break to meet, exchange ideas and share your current topics with your peers or with innovative players. Plan your meetings now:

[Bodyguard] AI and audience intelligence: Revolutionizing brand-consumer relationships while...

This session explores how AI-powered audience intelligence is transforming brand strategies and engagement. Discover how brands can better understand and connect with their audiences while ensuring...

BODYGUARDFounder & CEO

How to use AI and customer insight to boost your revenues

Discover how to leverage AI and customer insight to increase revenue and improve customer experience through hyper-personalization. A CDP facilitates the integration of all data within a complex...

Sébastien Pujalte

Treasure DataSenior Solution Consultant

The Mac, champion of local generative AI

Generative AI is at the heart of all concerns; to date, the models on offer are based on expensive, energy-hungry Clouds. The Mac, a complete, user-friendly workstation, is natively designed to...

Michael Andrieux

AppleDirecteur Technique

MagellanDirecteur Technique

SESSION 4 AI-GMENTED EXPERIENCES

Customer and user experience has become a real performance driver for companies. Whether online or in-store, it is crucial to innovate not only in interactions but also in content to engage and...

[BIC] Simplicity and cutting-edge technologies: a vision of human and artificial intelligence for...

Tomorrow's sustainable flame is within reach. It will be with a lighter that is simplified, eco-designed, recyclable and reconditionable to optimize the use of materials. Find out how François...

François Clément-Grandcourt

BICCEO de la division Briquet

[Incremys] From ChatGPT to business uses: the potential and limits of generative AI

Generative AI promises an easy answer for rapidly creating professional-quality content and images. However, behind the hype, the reality of digital transformation is often more mixed... This...

IncremysDirigeant

[Criteo] Revolutionize the retail and e-commerce experience with AI-smart advertising

Discover how AI-driven advertising is shaping the future of retail and e-commerce by enabling more relevant and personalized customer experiences. This workshop will highlight the concrete ways in...

Estelle Decré Ravez

CriteoManaging Director

David Lagardère

CriteoAI Product Lead

The age of automation: large-scale content creation

The aim of this masterclass is to illustrate the state of the art in large-scale content creation using generative AI. We will explain how we have co-constructed an automation solution with our...

Yoan Lavrentieff

IncremysResponsable Commercial

IncremysDirigeant

The power of a multichannel strategy during the olympic games

Impulse: How to capitalize on all the channels available within Uber Eats to have an effective and profitable media strategy?Unmissable: Which banner to choose on the application to meet the...

Mathilde Bonnecarrère

UnileverPerformance Media Manager

Fleur Couturier

Uber AdvertisingClient Partner CPG

[Reetags] Interactive Video for Engagement and Sales

Reetags is an innovative interactive video solution with AI that enables brands to engage consumers in an immersive way.

ReetagsChief Business Officer

[VusionGroup] AI & IoT, the New Key to Retail Media Performance

Who hasn't dreamed of being able to manage in-store advertising communications with the same precision as on a website? Discover the first real-world explorations with the Montesson Lab and the very...

Jérôme Hamrit

VusionGroupSEVP Shopper & Retail

Claire Koralewski

MédiaperformancesDirectrice Générale

[X] AI X Factor

How AI Accelerates the Transformation of X, Serving Both Users and Clients.

XCountry Director

[Auchan Retail] Testimony

Auchan RetailCIO & Global CDO

[HUB Institute] Back from Seoul: Innovation at the Service of Customer Experience

Emmanuel Vivier

HUB InstituteCo-Founder

[HUB Institute] Innover avec l'IA, les données et la créativité : Vers une nouvelle ère des...

Mathias Desroches

HUB InstituteStrategic Planner Trends Analyst

HUB InstituteSenior Trends Analyst

[18H - 19H30] COCKTAIL & NETWORKING

Innovation tour 2024

9:00 AM12:00 PM

[MORNING] VISIT TO GIVAUDAN'S NEW DIGITAL FACTORY

How does Givaudan use AI & Digital to support co-creation? - Visit to the main technologies & AI projects of the Digital Factory - Masterclass: Trends and statistics on Genz's expectations...

Innovation tour 2024

9:00 AM12:00 PM

Digitalizing the Monoprix Montparnasse store thanks to artificial intelligence

Visit by Loïc Oumier, EVP Marketing & Communications at VUSION - Store manager's testimony on digitalizing the point of sale - Sharing the Retail Media solution - Focus on price and...

Innovation tour 2024

9:00 AM12:00 PM

EXCLUSIVE TOUR OF THE INNOVATION SHOWROOM LES MOUSQUETAIRES

Visit by Vincent Petillo, Director of the Les Mousquetaires Accelerator: - Diving into Les Mousquetaires' innovation strategy - Focus on the showroom: a key tool for internal acculturation...

Innovation tour 2024

9:00 AM12:00 PM

EXPERIENCE OMNICHANNEL AT THE HEART OF CHAMPS-ÉLYSÉES

Accompanied by a HUB Institute expert, discover the most successful omnichannel experiences. - Visit the world's largest Lacoste store - Put omnichannel to the test at the Nike House of...

Innovation tour 2024

9:00 AM12:00 PM

Immersion in the Orange Social Room

Visit by Bruce Hoang, Director Digital Communication channels & Data. - Sharing of AI Gen use cases - Monitoring brand social networks, e-reputation and customer service - Focus on the role...

Innovation tour 2024

9:00 AM12:00 PM

Immersion in the world of e-sport

Tour by Aaron Buckstein, president and co-founder: Discover ESpot: Europe's largest gaming and esport venue - Visit by Aaron Buckstein, president and co-founder of E-Spot -...

Innovation tour 2024

9:00 AM12:00 PM

THE BTOB RETAIL EXPERIENCE REINVENTED

Dive into an exclusive immersion at the heart of a BtoB point of sale, accompanied by a HUB Institute expert: - Discover REXEL's innovation and digital transformation strategy - Visit a...

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