PROGRAMME
SPEAKERS
SOLUTIONS
AWARDS
HUB35 AWARDS
WATCH REPLAY ➜
fr
en
4 SESSIONS TO PLAN
YOUR 2022 ROADMAP
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Oct 12th
08:45 am
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09:15 am
[Masterclass] 360 view and customer engagement: axes of resilience for Nestlé?
In a context of increasingly versatile consumers and hyper-competition, how is it possible to monetize data to find new areas for development? Discover how to deploy a 360° view of the customer, in order to optimize marketing operations or additional sales. 8 to 12 weeks are enough for implementation (from integration to activation of the first use cases). The objective of this masterclass is to provide you with the keys to reflection based on a case study of the deployment of the Treasure Data CDP solution at a leading FMCG company.
Oct 12th
08:45 am
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09:15 am
[Masterclass] Geo experiment : Auchan measures marketing performance via an industrialized geo-localized test protocol
Supported by fifty-five, Auchan internalizes geo-experimental protocols to improve marketing activations through machine learning
Oct 12th
08:45 am
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09:15 am
[Masterclass] How does Deezer evolve its media mix and rely on innovation to improve its digital performance?
Driven by a subscription-oriented approach, Deezer is constantly positioning itself as a beta-tester on the various innovations proposed by its media partners in order to collect as much information as possible and to constantly improve its performance with a Test & Learn approach.
Oct 12th
08:45 am
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09:15 am
[Masterclass] Review of the Barrière Group's Data Transformation with 3 objectives: improve management thanks to modern BI, boost business performance thanks to Data Science, enrich the customer experience thanks to multi-channel personalization
Launched a little over a year ago, the Barrière Group's Data transformation has already been very successful... Emmanuelle Anglade, Salomon Bentolilla and Didier Richaudeau explain the major steps, challenges and successes of this major transformation in the daily life of employees and customers.
Oct 12th
08:45 am
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09:15 am
[Masterclass] Search ads: understanding the impact of cognitive bias on brand preference
Discover the second part of our study "Decoding Decisions" which presented in 2020 a new understanding of the "messy middle", this chaotic moment of the buying journey between indecision and transaction. This new part explores the role of search ads in this "messy middle" and suggests ways to use behavioral sciences to work on brand preference.
Oct 12th
08:45 am
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09:15 am
[Masterclass] WhatsApp: why are the biggest brands turning to this new channel?
Are your customers already engaged on WhatsApp, having direct conversations with their friends and the brands they love - are you? Or do you still expect them to check their email rather than WhatsApp? With a rapidly growing adoption rate, WhatsApp is now the channel of choice to reduce shopping cart and browsing abandonment rates, recover lost revenue, increase average shopping cart and reduce CAC. Join us to understand the new buzz around WhatsApp.
Oct 12th
09:15 am
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09:35 am
BREAKING SESSION - NETWORKING
Oct 12th
09:35 am
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09:50 am
Visual recognition to improve the quality of the intervention at Orange France
1. Presentation of the use case "Visual Recognition", the AI solution for technicians to close their interventions
2. Learnings and issues encountered :
on the technical side (industrialization of visual recognition algo),
the adoption and transformation of jobs
ethical and responsible AI
Oct 12th
09:50 am
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10:05 am
Micromania x Insider : Micromania's first party-data strategy to enhance customer experience and drive revenue
Oct 12th
10:05 am
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10:20 am
Predictive technology at the heart of AXA France's digital strategy
Quelle place donner au prédictif dans la stratégie d’acquisition d’un modèle phygital (du online au réseau d’agences) ? AXA France innove et s’appuie sur la data pour optimiser ses campagnes d’acquisition, créer de la valeur pour le réseau d'agences et pour le client. Retour sur cette stratégie mise en place avec Google.
Oct 12th
10:20 am
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10:30 am
How does Dailymotion combine the precision of contextual targeting with the power of video?
Dailymotion, France's leading video platform, combines the precision of advanced contextual targeting with the power of video as a performance driver. As a precursor in this field, and aware of the reality of the market, Dailymotion Advertising allows advertisers to be associated with affinity contexts, while ensuring quality content in a brandsafe environment...
HK
Hamza
Kourimate
Dailymotion Advertising
VP, Global Head of Sales, Marketing, and Solutions
Oct 12th
10:30 am
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10:40 am
[SPECIAL GUEST] Effective data in the era of inclusive customer relation
Data can now, and indeed should sustain the 3 pillars of an efficient customer relation: the mind, the heart, and the soul. Historical transactional data alone is no longer relevant. Values and emotions play a critical role for customers and can now be identified and addressed through data. So enhanced data-based customer relation needs to be reflected in organizations, governance and company culture and processes. This should represent a powerful driver to align organizations. Furthermore such values and emotion data based approaches will increasingly resonate with human resources challenges.
Oct 12th
10:40 am
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12:00 pm
[12h44 - 14h] BUSINESS LUNCH & MEETING ONE TO ONE PHYSIQUE
Take time to meet, exchange and share your use cases and issues during meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or partners of the event
<S<S
Joanna
Davy
Cheffe de projet communauté et évènementiel
joanna.davy@hubinstitute.com
<S<S
Yamna
Rokia
Responsable relations décideurs et communautés
yamna.rokia@hubinstitute.com
Oct 12th
11:00 am
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11:30 am
[Masterclass] Appetite comes from creating. - How to create better to gain more... emotions, engagement, impact and business.
In the battle for attention, your competitors are now on all fronts: gaming platforms, broadcasters, online media news, social media platforms... Finding your place and emerging in a context of user hyper-exposure is more than ever a challenge for brands. How to become a smart brand tomorrow and manage to appropriate the uses and platforms to better play with them? At 87seconds, our answer, imagined over the years, is obvious: think ATAWADAC: Any Time, Any Where, Any Device, Any Culture. A method that allows brands to create the right emotion at the right time with targets that no longer need them to exist. Answer through concrete cases!
Oct 12th
11:00 am
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11:30 am
[Masterclass] Data and AI as strategic levers in Pernod Ricard's transformation
In 2021, Pernod Ricard unveiled the outlines of its ambitious transformation around data. The group with 250 brands is facing the complexity of marketing and sales channels, consumption occasions or even regulations depending on the country. The ultimate goal is to put the right product in the right place at the right time. To achieve this, the sales and marketing teams are supported by digital tools that enable them to respond precisely to their customers' expectations.
Oct 12th
11:55 am
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04:00 pm
SESSION 4 - PIMP YOUR MARKETING
Today, it's all about solving a paradox: while touchpoints with consumers are multiplying, the notion of communities has never been so central. How can you juggle hyper-personalization and the animation of these groups to boost your brand? From social commerce to retail media and the metaverse, how to scale your marketing strategy and increase your ROI in an omnichannel world?
Oct 12th
12:00 pm
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12:15 pm
[THE HUB INSTITUTE VISION] Facing the Permacrise: giving back meaning, opening new horizons...?
The world is facing a permacrisis, where every day new announcements make the headlines and become the new concern and priority. Consumers and businesses alike are confused, sometimes even burnt out. How to deal with the permacrisis? Emmanuel Vivier and Claire Plassart present 2 options: the search for immediate happiness, the escape to alternative worlds, or the return to the essential, to the DNA of one's brand. Two strong trends that are in opposition, yet coexist.
Oct 12th
12:15 pm
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12:25 pm
[SPECIAL GUEST] Engaged, Local & Experiential: How is PVCP shaking up the tourism industry?
Already in 2019, local tourism generated 57% of total tourist nights in France and 42% of total tourism revenues. The covid crisis as well as a general climate awareness have reinforced this trend for travelers who are looking to go less and less far away for more and more powerful experiences. With Franck Gervais, discover how PVCP is committed to reinventing the tourism industry in France.
Oct 12th
12:25 pm
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12:45 pm
From inspiration to purchase: Coty explains how to stand out with inspiring content on Pinterest
These days, sharing the right content to your audience at the right time and place is a major issue for brands and even more so in a recessionary period. In conversation with Nicolas Comestaz, VP Global Media, Communication & Performance at Coty, Adrien Boyer, Country Manager Pinterest France, Southern Europe and Benelux, will remind us why Pinterest is a different platform than others and share Coty's vision and recipe for success in the last three years on Pinterest.
Oct 12th
12:40 pm
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12:50 pm
Good buzz / Bad buzz: work on your (e-)reputation to stand out in 2023!
In 2023, how can we protect our brand image and manage our influence on social networks? One observation: e-reputation has become more than ever the reputation. The major challenge for brands is to protect their image and maximize their influence. To do this, Jean-Christophe Gatuingt, COO of Visibrain, invites you to discover how brands can use the data from social platforms to serve their reputation.
Oct 12th
12:50 pm
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01:05 pm
Aldi and Waze to conquer new territories through local digital.
At a time when customer journeys are becoming more diverse, physical stores remain the preferred place for the French to do their shopping. Aldi has placed local issues at the center of its marketing and media thinking. Adrien Arnaud, GSA sector manager at Waze, talks to Mathilde Papin Girardeau, Strategy and Media Buying Manager at Aldi France, to understand how the brand builds its media activations to meet the needs of each store in order to maximize traffic at the point of sale and establish itself as a key player in the French food retailing industry.
Oct 12th
01:05 pm
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01:15 pm
Deep connection: how to create a deep and lasting relationship with your customers?
A new era has arrived: the humanization of the customer experience. Gone are the days of unanswered notices, speeches with too much corporate jargon and emails without any personalization. As marketers, it is imperative that we leave more room for authenticity, emotion and human interaction in our marketing strategy. This is where the notion of Deep Connection comes into its own: creating a solid and emotional link with our customers. But how do we go about it? Which channels to use? How to mix digital and human to create a positive and qualitative customer experience?
Oct 12th
01:15 pm
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01:30 pm
BREAKING SESSION - NETWORKING
Oct 12th
01:30 pm
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02:00 pm
[Masterclass] E-Trade Marketing: making the most of the Brand/Distributor relationship
Thanks to e-trade marketing services, the most advanced retailers offer unique opportunities to brands to increase their revenues (via various levers: sourcing, activation, merchandising, account management) and to improve the management of their digital activity. Discover the stakes for suppliers and retailers as well as the means and possible limits of these services thanks to the testimonies of Carrefour and Michelin, hosted by Converteo.
Oct 12th
01:30 pm
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02:00 pm
[Masterclass] How do international brands optimize their sales on e-retail platforms with Datawords?
Over the last 10 years, brands have invested heavily in improving the visibility and performance of their e-commerce sites. The creation of value also goes through the platforms that they do not own. Can we really act to boost our sales on marketplaces and e-retailers? Are there levers to activate to improve the visibility of our product pages on a third party from Google but also directly from the internal search bar of the e-retailer? Datawords has developed a unique solution enabling international brands to take concrete action to boost sales on all online sales platforms.
Oct 12th
01:30 pm
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02:00 pm
[Masterclass] How does the SNCF protect its image and manage its influence on social networks?
From data to action! The SNCF is one of the most talked about brands in Europe. Hundreds of thousands of posts are published about it every day on social networks. The stakes are high: preventing crises and detecting communication risks and opportunities among the vast amount of data collected. Discover how the SNCF uses monitoring to transform data into concrete actions. Between complaints, claims and (good)buzz, how to prioritize attention? How does monitoring help the SNCF to move from a hypothesis to a certainty and to make the right decisions?
Oct 12th
01:30 pm
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02:00 pm
[Masterclass] How does YSL Beauty combine personalization and community building to accelerate brand awareness and engagement?
YSL Beauty is partnering with Spotify to highlight its campaign through the prism of music, and to bring together an international community around freedom. An international, coherent and homogeneous digital experience, combined with customer personalization to innovate and be closer to its audience. Create the event (awareness), mark the minds (consideration), amplify the message (international media plan).
Oct 12th
01:30 pm
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02:00 pm
[Masterclass] How Easypara humanizes its customer experience and increases its conversion thanks to UGC and Live Shopping?
71% of consumers expect companies to offer personalized interactions (McKinsey). To meet this need, they are testing new, more engaging formats such as customer testimonials and live shopping. These developments have opened up tremendous opportunities to build a deeper relationship between brands and consumers. A new golden age of customer engagement is opening up for brands that know how to adapt to consumer expectations! During this Masterclass, we will share with you the best practices of Easypara, an online parapharmaceutical products retailer, to create proximity with its consumers, but also to provide service. You will discover how to make the most of live shopping to create an engaging and transactional appointment. You will also learn how to make UGC a strong lever of your marketing strategy.
Oct 12th
01:30 pm
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02:00 pm
[Masterclass] How to orchestrate local and national communications to maximize the activity and attractiveness of your network? The example of KFC's strategy on Waze
In this masterclass, Pierre Cailleau, Marketing Director at KFC and Thomas Grosset, Head of Industries at Waze, will discuss KFC's local and national media strategy implemented on Waze to develop the activity and attractiveness of their restaurants throughout the country.
Oct 12th
02:00 pm
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02:20 pm
BREAKING SESSION - NETWORKING
Oct 12th
02:20 pm
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02:35 pm
The power of collaboration: MINI's success story
Find out how MINI increased its brand awareness through an ad campaign with Meta and designer T H I B ' O (@thibault_odiot)
TO
Thibault
Odiot
thibault_odiot
Creator, Makers, VFX Artist, Filmmaker
Oct 12th
02:35 pm
-
02:50 pm
Qonto x YouTube: A full-funnel strategy for the brand
Oct 12th
02:50 pm
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03:00 pm
All Ears On You
There’s never been more people streaming, and they’re streaming for more hours. Over the next decade, the audio industry will embrace technology through new developments, entertainment, and more. Customers are increasingly becoming content creators sharing their views, and expecting you as their brand of choice to do the same. How can you harness the power of audio, and have all ears on you?
Oct 12th
03:00 pm
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03:10 pm
Four possible strategies for staying the course in the face of inflation
In a context where inflation is putting pressure on brands, and where consumers are increasingly focused on their choices, it is necessary to refine the understanding of purchasing decisions and to perfect segmentations: the marketing function must seize all available tools. What solutions should be adopted to meet these new challenges?
Oct 12th
03:10 pm
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03:20 pm
Digital, a perennial ally of French retailers!
Discover the results of the 6th ACSEL Growth&Digital barometer
Oct 12th
03:20 pm
-
03:30 pm
Lessons learned from the second edition of the Sustainable Maturity Survey
VD
Vincent
Ducrey
HUB Institute
CEO & Co-Fondateur
Oct 12th
03:30 pm
-
03:40 pm
WHAT'S NEXT?
PVE
Perle, Vincent, Emmanuel
HUB Institute
Oct 12th
03:40 pm
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05:30 pm
[5:40pm - 7:30pm] 🍹 Cocktail & Business meetings45
Le cocktail networking est ouvert à
tous les participants
!
Oct 3rd
06:45 am
-
07:30 am
[8.45am - 9.30am] Welcome coffee, breakfast & networking
Wake up at 8:45am: coffee, breakfast and networking. Let's connect for an inspiring day!
Oct 3rd
07:20 am
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10:30 am
Session 1 : Smarter vision, stronger business
Your ability to demonstrate short-term business agility to overcome uncertainty, while projecting a long-term vision to maximize your impact, is the key to sustainable development. The 2023-2024 context is all the more strategic as France is propelled to the forefront of the international stage with, in particular, the organization of the Rugby World Cup 2023 and the Olympic and Paralympic Games 2024: how can we take advantage of these unique opportunities? And in the face of heightened consumer demand for sustainable development or transparency issues, how can we align all stakeholders (teams, suppliers, partners...) and make informed decisions?
Oct 3rd
07:30 am
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07:35 am
Welcome Speech
PVE
Perle, Vincent, Emmanuel
HUB Institute
Oct 3rd
07:35 am
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07:50 am
[Opening Keynote] Navigating the new normal
PB
Perle
Bagot
HUB Institute
Associée Fondatrice & Directrice générale
Oct 3rd
07:50 am
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08:00 am
Smart Fashion = Big Impact
PG
Pierre-Arnaud
Grenade
ba&sh
Global CEO
Oct 3rd
07:55 am
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09:30 am
MASTERCLASS
Oct 3rd
08:00 am
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08:30 am
[Masterclass] Brand Suitability: challenges and solutions for brands DoubleVerify X Air France
In today's increasingly complex and globalized world, it's becoming more and more difficult to guarantee the quality of your digital media investments. Find out how Air France relies on DoubleVerify solutions to protect itself against ad fraud, preserve its brand image and boost media quality in its programmatic campaigns.
HD
Hélène
Daël
Air France
Digital Marketing - Head of Media Buying - Programmatic & Paid social
AV
Arnaud
Vigneau
Double Verify
Sr Integrated Services Director Programmatic & Activation
Oct 3rd
08:00 am
-
08:15 am
All Aboard the Hype Train: Transforming fans into customers
Fandom is evolving as the lines between the ‘real world’ and the virtual world continue to blur. With fewer barriers and more ways to connect, how can brands tap into - and support - the passion and hype found in fandoms today? Learn from Twitch Ads and NBC Universal on how they turn fans into engaged customers and willing advocates.
MS
Melissa
Simoni
Twitch Ads
Sales Director France and Benelux
LS
Lorelei
Schirar
Universal Pictures International France
Head of Digital Marketing
Oct 3rd
08:15 am
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08:30 am
How is Aroma-Zone transforming its experience while staying true to its values?
How to accelerate the international success of a French nugget in natural skincare and aromatherapy without abandoning what has made it a success: rich content, a committed community, transparent sourcing and fair pricing. We'll look at some of the keys to a replatforming project to create a renewed brand experience.
NB
Nicolas
Borgis
Epam
Managing Director and Digital Engagement Head at EPAM company France
DS
Delphine
Stey
Aroma-Zone
Directrice e-commerce
Oct 3rd
08:30 am
-
09:00 am
NETWORKING BREAK
Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners (reserved for members and brand advertisers).
<S<S
Joanna
Davy
Cheffe de projet communauté et évènementiel
joanna.davy@hubinstitute.com
<S<S
Yamna
Rokia
Responsable relations décideurs et communautés
yamna.rokia@hubinstitute.com
Oct 3rd
08:55 am
-
09:30 am
MASTERCLASS
Oct 3rd
09:00 am
-
09:30 am
[Masterclass] Deploying a generative AI service portal for VINCI Airports: feedback and approach
Generative AI is rapidly making its way onto the corporate agenda. In response to the wild uses of ChatGPT, and to provide higher value-added applications of generative AI, VINCI Airports has anticipated and supported the uses of generative AI through a portal grouping together generative AI services: performance analysis generation, document summarization, translation into the original format, etc. This masterclass will provide you with the keys to your generative intelligence transformation.
HM
Hervé
Mignot
Equancy
Associé en charge de la data science et des technologies
BF
Benoit
Forest
VINCI Airport
Head of Data
Oct 3rd
09:00 am
-
09:15 am
The impact of inaction in 2023: What changes can you make to boost your sales success and streamline your costs?
The economic crisis persists, and we can't deny it. Against this backdrop, companies are more than ever faced with the need to rationalize their budgets, while maintaining growth objectives. What's more, purchasing cycles are becoming longer and more complex. Faced with these challenges, it's crucial to rethink your sales strategy and promote effective collaboration within your Go-To-Market teams to optimize results and streamline costs. How can you refocus your sales strategy to achieve consistent performance, while delivering a hyper-personalized and engaging experience to your customers, all in a timely fashion? While these adjectives may seem contradictory at first glance, they are in fact complementary and essential to your success.
VC
Vesna
Cosich
Braze
VP entreprise Sales Southern Europe
JL
Julien
Leblanc
Highspot
Head Southern Europe
Oct 3rd
09:15 am
-
09:30 am
E-commerce, the new trend of click, mortar and platform: the alliance between Darty and Rakuten France
E-commerce, the new trend for click, mortar and platform: the alliance between Darty and Rakuten FranceE-commerce, the new trend for click, mortar and platform: the alliance between Darty and Rakuten France
OT
Olivier
Theulle
Fnac-Darty
Chief e-Commerce & Digital Officer
FV
Fabien
Versavau
Rakuten
PDG de Rakuten France et Executive Officer Rakuten Group
Oct 3rd
09:30 am
-
09:40 am
Agility & innovation: the essentials for facilitating sustainable mobility today and tomorrow
The way we travel is changing, in line with society's expectations: more convenience and choice in modes of transport, more responsive, tailor-made, hyper-personalised and, above all, more responsible services. To achieve these objectives, it's vital to be one or even two steps ahead of the market. The key? Offering useful, high-performance services to as many people as possible.
AP
Anne
Pruvot
SNCF Connect & Tech
Directrice Générale
Oct 3rd
09:40 am
-
09:50 am
Customer experience in the age of AI
At a time when companies are faced with a situation of enduring instability and consumers with sometimes paradoxical expectations, how can they stay on course for business performance and maximize their impact?
VLL
Virginie
Le Lièvre
HubSpot
Head of Brand & Marketing, Hubspot France
Oct 3rd
09:45 am
-
10:15 am
[Masterclass] How does Artefact help ACCOR measure the incremental impact of marketing investments on Group sales?
FB
Florent
Bernard
Artefact
Partner Conseil
SJ
Stéphanie
Jaffré
Accor
Global Senior Vice-President Digital Marketing & eCommerce
Oct 3rd
09:45 am
-
10:15 am
[Masterclass] Meet the Streamers: How Brands can Tap into Fan Communities
We are living in a new, fluid era of fandom. No matter what you’re into, you can bet there’s a community out there connecting and celebrating that same passion. And, if a community doesn’t exist yet, we have more tools than ever to create and grow one ourselves. Join three celebrated Twitch streamers to talk about their experiences as a fan, how they've built their own fanbase on Twitch, and what brands need to consider when tapping into fan communities.
PG
Pauline
Giovannoni
Twitch Ads
Consumer Electronics and Entertainment Lead
B
Bulledop
Dessinatrice
L
LadySundae
Cosplayer
T
TipStevens
Compositeur de Musique
Oct 3rd
09:45 am
-
10:15 am
MASTERCLASS
Oct 3rd
09:50 am
-
10:00 am
Generating growth in the age of control
What can AI do for your growth? In a context where people are taking more control of their spending, their data and their time, AI is a formidable business ally.
PD
Pierric
Duthoit
Meta
Business Director France
Oct 3rd
10:00 am
-
10:10 am
Modernization and innovation: how does the retail offer boost business renewal?
MC
Marie
Cheval
Carmila
PDG
BH
Barbara
Haddad
Maitresse de Cérémonie
Oct 3rd
10:10 am
-
10:20 am
In an uncertain environment, how can we tap into the potential of the company and its teams to find new levers for long-term
MILIBOO founder and CEO Guillaume Lachenal will talk about the creation and growth of Miliboo. He will also explain how, in a context of economic, political and social upheaval and uncertainty, it is necessary to stay the course. Maintaining ambitious goals and keeping a strong value proposition, different from other players in the market, are the keys to projecting ourselves over the long term and maintaining growth.
GL
Guillaume
Lachenal
Miliboo
CEO
BH
Barbara
Haddad
Maitresse de Cérémonie
Informations
Practical
HUBFORUM Paris is a lifetime meet-up for digital leaders organized by
HUB Institute, Business Acceleration & Positive Impact
Mail :
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