HUBFORUM Paris 2024

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Oct 3Oct 4Oct 8Oct 9

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Innovation tour 2024

[AFTERNOON] VISIT TO GIVAUDAN'S NEW DIGITAL FACTORY

How does Givaudan use AI & Digital to support co-creation? - Visit to the main technologies & AI projects of the Digital Factory - Masterclass: Trends and statistics on Genz's...

Innovation tour 2024

IMMERSION AT THE HEART OF LEROY MERLIN

What methods and tools are needed to engage your field teams? - New recruitment methods - An engaging and motivating induction process - Quick wins for employee well-being and development

Innovation tour 2024

Retail Tour : Best of the best customer experiences

A selection of boutiques in the 6th and 7th arrondissements offering a unique customer experience: - Visit by Marie Renouard, E-Commerce & Retail Director of the new Clarins boutique concept...

Innovation tour 2024

Rethinking retail outlets: new services and disruptive customer journeys

Two examples of point-of-sale transformation: - FDJ, the opening of a new-generation point-of-sale model in 2024: innovative payment solutions, gamification of the customer journey,...

Innovation tour 2024

TRANSFORMATION OF A SHOPPING CENTER

Visit by Alexis Véron, Director of Energy Transition, Property Management Europe & Shopping Center Experience Europe : - Presentation of the renovation project and innovations - Focus on...

Innovation tour 2024

USING IA & DATA SCIENCE

3 must-see places selected by our analysts: - Visit the Rituals store to discover its mental relaxation cabins - Visit the Lancôme store through the experiences offered to their customers...

Innovation tour 2024

VISIT OF THE EQUINIX'S PA10 DATA CENTER

Visit by Fabien Gautier, Field Marketing Director: - Discovery of how the PA10 Datacenter works - Focus on new infrastructure cooling technologies, more efficient and sustainable - Focus on...

[10:00 - 10:30 AM] MASTERCLASS

[11:45 - 12:15] MASTERCLASS

[15:15 - 15:45] MASTERCLASS

[16:00 - 16:30] MASTERCLASS

[2:30 - 3:00 PM] MASTERCLASS

[2:30 - 3:45 P.M.] MASTERCLASS

[Masterclass] Aligning a company around its customer experience: HubSpot's recipes for...

In this volatile context, marked by technological revolutions and changing customer/collaborator expectations, the way a company intelligently connects with people has to change. In this...

[Masterclass] Anticipating 2024: Video at the heart of marketing trends

What do content creators, SERPs and "long" formats have in common? These new marketing and content trends for 2024 all feature video. Integrating video into strategy has become a "must-have" for...

[Masterclass] Brand Suitability: challenges and solutions for brands DoubleVerify X Air France

In today's increasingly complex and globalized world, it's becoming more and more difficult to guarantee the quality of your digital media investments. Find out how Air France relies on DoubleVerify...

[Masterclass] CDP et transformation digitale : mettez les données clients au coeur de votre...

Put customer data at the heart of your growth - How to deliver powerful, personalized customer experiences while increasing sales and reducing costs. - Foster a data-driven approach to customer data...

[Masterclass] Deploying a generative AI service portal for VINCI Airports: feedback and approach

Generative AI is rapidly making its way onto the corporate agenda. In response to the wild uses of ChatGPT, and to provide higher value-added applications of generative AI, VINCI Airports has...

[Masterclass] From content to commerce: How Wunderman Thomson Commerce implemented a comprehensive...

Brands have the opportunity to connect content to commerce by understanding the consumers journey, from entertainment experiences to product and service purchases. Advertisers have the opportunity...

[Masterclass] How can retail media be effectively integrated into a seamless user experience?

Retail media is at the heart of the concerns of retailers and brands alike: Amazon Ads reports 20% growth Walmart reports USD 2.7 billion in retail media sales at 80% margin GroupM announces that...

[Masterclass] How did Accor get its sales staff involved in customer engagement?

Business case Revenue Enablement with Showpad. In today's ever-changing retail landscape, buyers' expectations are changing and sellers are striving to keep pace. With the rise of generative AI...

[Masterclass] How do you get a "yes, I want to" instead of a "no, thank you" when you present your...

When you want to advance your ideas, it's essential to know how to present them clearly and effectively in all circumstances, from the coffee machine to the Palais des Congrès! Every speech is a...

[Masterclass] How does Artefact help ACCOR measure the incremental impact of marketing investments...

[Masterclass] How does Conforama use Marketing Mix Modeling to drive its marketing strategy in an...

Come and discover how Marketing Mix Modeling can help you meet the challenges of marketing management, and the challenges of industrializing it to transform marketing into a profit center.

[Masterclass] How to control costs and satisfy customers: customer excellence at Devialet

64% of companies claim that customer service has a direct impact on sales performance. However, companies are facing market pressure and increasing consumer demands for greater personalization,...

[Masterclass] Live case studies: Winning Loyal Customers in the Turbulent Economy 🇬🇧

With 92% of consumers reducing their spend in response to the economic downturn, how are brands bouncing back?

[Masterclass] Meet the Streamers: How Brands can Tap into Fan Communities

We are living in a new, fluid era of fandom. No matter what you’re into, you can bet there’s a community out there connecting and celebrating that same passion. And, if a community doesn’t exist...

[Masterclass] Optimize the performance of your Meta campaigns with A.I.

Find out how AI & the Advantage+ Shopping Campaign suite deliver better business results. We'll illustrate how our partner Arcane has put ASC+ to work for its customers La Redoute & Tape à l'Oeil.

[Masterclass] Unleash your company's full sales potential !

Don't let your sales team settle for the status quo! Join us for an exclusive Sales Enablement Masterclass with Julien Leblanc, Head of Southern Europe at Highspot. Discover how to boost your sales...

[Masterclass] Using the power of AI to optimize user experience - Dyson & Five Guys case studies

Between intelligent natural language search, conversational chatbot and dynamic content generation, come and discover the uses of AI and LLMs (Large Language Models) to optimize your brand's...

[Masterclass] Your social strategy boosted with YouTube

Better meet your marketing objectives by activating YouTube's AI and creative solutions

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