08:45 am CEST - 08:50 am CEST
Perle, Vincent, Emmanuel
08:50 am CEST - 09:05 am CEST
7 key trends for 2022 (2/2)
09:04 am CEST - 09:05 am CEST
Session 3 - Wednesday 13th oct. (hybrid) - The next omnichannel Customer Experience
Reinventing products and services or creating new ones to meet changing customer needs and expectations in an omnichannel world. Rethink distribution and processes to respond to the variety of...
09:05 am CEST - 09:15 am CEST
In an omnichannel world, subscription reinvents the proximity between a brand and its customers
Head of food e-commerce
09:15 am CEST - 09:30 am CEST
[Retail & Shopping] What vision Maisons du Monde is adopting on Pinterest to meet new consumer behaviors
Maisons du Monde
Directrice Digital & Marketing
Country Manager France
09:30 am CEST - 09:45 am CEST
Ornikar to conquer new markets: towards a hyper-personalized customer experience
Younès Ben Maïz
09:45 am CEST - 10:00 am CEST
Perception-based marketing strategies: An ad tech discussion with Amazon Ads and L'Oréal
Today's consumers are interacting with more media in more formats than ever before, yet for advertisers, the media landscape has never been more fragmented. In this session, Stéphane Grenier,...
Managing Director France
10:00 am CEST - 10:15 am CEST
How does Bell & Ross optimise its customers' search journey across all digital touchpoints?
Optimizing your customers' search experience is key to your business, no matter where they are. Discover how Bell & Ross, a reference in the world of Franco-Swiss watchmaking, is boosting its...
Regional VP of Sales
Antonin Van Niel
Bell & Ross
Global Digital Manager
10:15 am CEST - 10:30 am CEST
Omnichannel measurement to improve performance at Leroy Merlin
The vast majority of retailers, excluding e-tailers, have between 70 and 95% of their turnover coming from stores. And for all of them, the complementarity of digital and physical distribution...
Frédéric Van Cauwenberge
Responsable pôle activation, audience & connaissance client
Senior Industry Manager Retail
10:30 am CEST - 10:45 am CEST
How to break down the silos between headquarters and the store? A discussion on the place of local in media strategies with Castorama and Waze
Castorama has designed its digital transformation around the store. Local issues are at the heart of marketing and media thinking. Paul Saladin, Head of Industries at Waze, talks to Olivier Servat,...
Head of Industries
Head of Media & Digital
10:45 am CEST - 11:00 am CEST
E-commerce is dead, long live omnichannel. Unify D2C, marketplace, supply chain
You don't go on an E-trip after booking online. Yet the term E-commerce persists, pitting physical and online sales against each other. Consider a holistic approach to addressing customer needs, not...
General Manager France
VP E-commerce Latin America
11:00 am CEST - 11:15 am CEST
In 2021, can we still improve e-commerce payments?
The payment industry has never been as innovative as it has been in the last few years, offering more and more simplicity to the consumer when paying for their shopping cart, while managing security...
11:15 am CEST - 11:25 am CEST
[Panel] Upcycling, sustainability & transparency: aligning with consumer expectations
Les Petits Prödiges
Co-fondateur et CEO
12:29 pm CEST - 12:30 pm CEST
[12:30pm - 2pm] Lunch break, masterclass & business meetings
12:44 pm CEST - 12:45 pm CEST
[12:45pm - 1:15pm] LUNCH & LEARN : ONLINE MASTERCLASS
01:59 pm CEST - 02:00 pm CEST
Session 3 - Wednesday 13th oct. (hybrid) - The next level of Marketing
Rethinking your strategy and marketing mix given the variety of channels and formats and the fragmentation of your audience. How to optimise investments and improve targeting performance and...
02:00 pm CEST - 02:10 pm CEST
WTF THE NFT?
02:10 pm CEST - 02:20 pm CEST
From social media to social commerce: how to create a successful shopping experience ?
Senior Content Manager
02:20 pm CEST - 02:35 pm CEST
You thought Twitch was only for gamers? From fitness to chess or talk shows, Twitch is for everyone!
Live streaming has accelerated its growth over the past year and we've seen significant changes in the way users consume and engage with content. With a strong history in the gaming world, Twitch...
Retail Media Manager
Sales Director France & Benelux
02:35 pm CEST - 02:50 pm CEST
Towards a new paradigm for retail: how mass personalization can generate more customer engagement and create business value?
How to move from mass promotion to personalized promotion? In a context of rapid change in the retail market, Casino has begun this transformation, notably through its subsidiary RelevanC, which...
Managing Director Head of Retail in Europe and Consumer Goods in France & Benelux
Directeur Retail & CPG Google Cloud
Group Chief Digital Officer
02:50 pm CEST - 03:05 pm CEST
Nestlé Waters: how to create a creative and engaging world for your customers with AR
Combining creativity and innovation to engage people differently? This is the successful bet of Nestlé Waters. From Lens to body segmentation, via floor segmentation, the group is redefining its...
Head of FMCG & Beauty
Directrice des marques d'Eaux Gazeuses France Perrier et S.Pellegrino
03:05 pm CEST - 03:20 pm CEST
Retail and e-commerce: the trends to follow to perform in 2022!
Directeur et Fondateur - MBA Spécialisé Digital Marketing & Business - VP de l'ACSEL
03:20 pm CEST - 03:35 pm CEST
Geolocation, personalization, flexibility: how Auchan takes advantage of digital audio
74% of internet users consumed digital audio content in 2019, and 84% of this listening was on mobile (source Médiamétrie). Yet, the share of advertising investments in digital audio is tiny...
Head of Sales Western Europe
Responsable médias 360
03:35 pm CEST - 03:45 pm CEST
La Poste launches Inside Home: a hybrid and innovative advertising experience, at home!
86% of purchasing projects are decided at home and 94% of these projects are discussed within the household. Based on these findings, it is crucial for brands to know how to reach the right people...
La Poste Solutions Business
Directeur du développement des Solutions Marketing
La Poste Solutions Business
Directrice du Courrier Publicitaire
03:45 pm CEST - 04:00 pm CEST
The TikTok community: the new generation of brand ambassadors
Join us to discover how users take ownership of brands and create trends that can go viral and spill outside the platform to turn that virality into success.
Chief Digital Officer
Managing Director, Global Business Solutions, France & Belgium
04:00 pm CEST - 04:10 pm CEST
The new advertising performance. Responsibility / Proximity / Simplicity
The crisis and the health emergency have accelerated the new expectations and aspirations of the French, who have become increasingly demanding of brands. This new situation, which has been driving...
Nathalie Dinis Clemenceau
Directrice Générale Adjointe Commerce
04:10 pm CEST - 04:25 pm CEST
New uses & buying path: how does L'Oréal adapt its YouTube strategy to maximize its impact?
L'Oréal has adapted its YouTube strategy to meet new consumer expectations, new uses and maximize the effectiveness of its campaigns.
Head of YouTube Ads
04:25 pm CEST - 04:35 pm CEST
HumanFab, How to Lead the Next Victory despite an unprecedent sanitary context
Dr Jean-Bernard Fabre
CEO et fondateur