06:15 am - 06:55 am
[8.15 am - 8.55 am] Welcome coffee & break-fast
Meet at 8:15 am for a coffee before the opening of the HUBFORUM.
06:30 am - 11:00 am
SESSION 3 : REFRESH YOUR BUSINESS
The entire value chain must now be rethought in terms of performance and sustainability. To achieve this, Data must be at the heart of the optimization of the organization and business models. And...
07:05 am - 07:20 am
[THE HUB INSTITUTE ANALYSIS] From data-driven enterprise to AIgmented business
Consumers are more and more connected and provide more and more data, which can be captured and stored through the CDP. If data allows initially to have a better knowledge of the customer and thus...
07:20 am - 07:30 am
[SPECIAL GUEST] Data, a sustainable transformation engine for companies?
Havas, one of the world's largest communications groups, is defending a sustainable approach to the use of data, in line with consumers' new expectations. This issue is part of the overall...
Président Directeur général du groupe Havas & Président du Conseil de surveillance de Vivendi
07:30 am - 07:45 am
Becoming a data-powered company: key success factors and future prospects at Unibail-Rodamco-Westfield
Chief Data Officer - Europe
07:45 am - 08:00 am
How AXA Climate and Equancy are helping companies to anticipate climate risks using data
AXA Climate supports companies worldwide in forecasting climate risks and adapting their economic and operational models, thanks to the use of data. Huu An Pham, Head of Industry Adaptation at AXA...
Head of Industry Adaptation
08:00 am - 08:15 am
CDP: How Nestlé drives customer engagement (EN🇬🇧)
How can you capitalize on the customer experience to make your marketing more efficient? Do more with less: gain efficiency by understanding the end-to-end customer experience and avoiding data...
Data & Analytics Manager
Head of Sales, Southern Europe
08:15 am - 08:30 am
Marketing Mix Modeling: how to drive media in an omnichannel and untrackable world?
With the end of the myth of trackable marketing, MMM appears to be one of the most relevant tools to measure the effectiveness of marketing actions. Industrializing this approach, while adopting a...
Directrice CRM, Trafic et Data Omnicanal
09:35 am - 09:50 am
Visual recognition to improve the quality of the intervention at Orange France
1. Presentation of the use case "Visual Recognition", the AI solution for technicians to close their interventions
2. Learnings and issues encountered :
2. Learnings and issues encountered :
- on the technical side...
VP Data & IA Accélération
Co-founder & CEO
09:50 am - 10:05 am
Micromania x Insider : Micromania's first party-data strategy to enhance customer experience and drive revenue
Directeur E-commerce et Digital
Country Manager Southern Europe
10:05 am - 10:20 am
Predictive technology at the heart of AXA France's digital strategy
Quelle place donner au prédictif dans la stratégie d’acquisition d’un modèle phygital (du online au réseau d’agences) ? AXA France innove et s’appuie sur la data pour optimiser ses campagnes...
Directeur Marketing et Ventes multi-accès
10:20 am - 10:30 am
How does Dailymotion combine the precision of contextual targeting with the power of video?
Dailymotion, France's leading video platform, combines the precision of advanced contextual targeting with the power of video as a performance driver. As a precursor in this field, and aware of the...
VP Sales Marketing & Solutions
10:30 am - 10:40 am
[SPECIAL GUEST] Effective data in the era of inclusive customer relation
Data can now, and indeed should sustain the 3 pillars of an efficient customer relation: the mind, the heart, and the soul. Historical transactional data alone is no longer relevant. Values and...
Constance de Polignac
Groupe B&B HOTELS
Chief Marketing and Transformation Officer
10:40 am - 12:00 pm
[12h44 - 14h] BUSINESS LUNCH & MEETING ONE TO ONE PHYSIQUE
Take time to meet, exchange and share your use cases and issues during meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or partners of the...
Cheffe de projet communauté et évènementiel
firstname.lastname@example.org - 06 75 56 08 94
Cheffe de projet networking et communauté
email@example.com - 06 52 57 24 34
11:55 am - 04:00 pm
SESSION 4 - PIMP YOUR MARKETING
Today, it's all about solving a paradox: while touchpoints with consumers are multiplying, the notion of communities has never been so central. How can you juggle hyper-personalization and the...
12:00 pm - 12:15 pm
[THE HUB INSTITUTE VISION] Facing the Permacrise: giving back meaning, opening new horizons...?
The world is facing a permacrisis, where every day new announcements make the headlines and become the new concern and priority. Consumers and businesses alike are confused, sometimes even burnt...
Senior Insights Analyst
12:15 pm - 12:25 pm
[SPECIAL GUEST] Engaged, Local & Experiential: How is PVCP shaking up the tourism industry?
Already in 2019, local tourism generated 57% of total tourist nights in France and 42% of total tourism revenues. The covid crisis as well as a general climate awareness have reinforced this trend...
Groupe Pierre & Vacances
12:25 pm - 12:45 pm
From inspiration to purchase: Coty explains how to stand out with inspiring content on Pinterest
These days, sharing the right content to your audience at the right time and place is a major issue for brands and even more so in a recessionary period. In conversation with Nicolas Comestaz, VP...
VP Global Media, Communication & Performance
Country Manager Pinterest France et Europe du Sud
12:40 pm - 12:50 pm
Good buzz / Bad buzz: work on your (e-)reputation to stand out in 2023!
In 2023, how can we protect our brand image and manage our influence on social networks? One observation: e-reputation has become more than ever the reputation. The major challenge for brands is to...
12:50 pm - 01:05 pm
Aldi and Waze to conquer new territories through local digital.
At a time when customer journeys are becoming more diverse, physical stores remain the preferred place for the French to do their shopping. Aldi has placed local issues at the center of its...
Mathilde Papin Giradeau
Manager Stratégie et Achat Média
Industry Manager Retail - GSA
01:05 pm - 01:15 pm
Deep connection: how to create a deep and lasting relationship with your customers?
A new era has arrived: the humanization of the customer experience. Gone are the days of unanswered notices, speeches with too much corporate jargon and emails without any personalization. As...
Chief Strategy Officer
02:20 pm - 02:35 pm
The power of collaboration: MINI's success story
Find out how MINI increased its brand awareness through an ad campaign with Meta and designer T H I B ' O (@thibault_odiot)
Creator, Makers, VFX Artist, Filmmaker
Client Partner, Auto
02:35 pm - 02:50 pm
Qonto x YouTube: A full-funnel strategy for the brand
Head of YouTube Ads
Marion de Robillard
Directrice Marketing & Comms Global
02:50 pm - 03:00 pm
All Ears On You
There’s never been more people streaming, and they’re streaming for more hours. Over the next decade, the audio industry will embrace technology through new developments, entertainment, and more....
Head of Sales, EMEA
03:00 pm - 03:10 pm
Four possible strategies for staying the course in the face of inflation
In a context where inflation is putting pressure on brands, and where consumers are increasingly focused on their choices, it is necessary to refine the understanding of purchasing decisions and to...
CEO Ipsos en France
03:10 pm - 03:20 pm
Digital, a perennial ally of French retailers!
Discover the results of the 6th ACSEL Growth&Digital barometer
Vice-Président de l'ACSEL - Fondateur-Directeur des MBA Digital Marketing & Business / EFAP
03:20 pm - 03:30 pm
Lessons learned from the second edition of the Sustainable Maturity Survey
CEO & Co-Fondateur