The entire value chain must now be rethought in terms of performance and sustainability. To achieve this, Data must be at the heart of the optimization of the organization and business models. And...
[THE HUB INSTITUTE ANALYSIS] From data-driven enterprise to AIgmented business
Consumers are more and more connected and provide more and more data, which can be captured and stored through the CDP. If data allows initially to have a better knowledge of the customer and thus...
[SPECIAL GUEST] Data, a sustainable transformation engine for companies?
Havas, one of the world's largest communications groups, is defending a sustainable approach to the use of data, in line with consumers' new expectations. This issue is part of the overall...
YB
YannickBolloré
Havas
Président Directeur général du groupe Havas & Président du Conseil de surveillance de Vivendi
How AXA Climate and Equancy are helping companies to anticipate climate risks using data
AXA Climate supports companies worldwide in forecasting climate risks and adapting their economic and operational models, thanks to the use of data. Huu An Pham, Head of Industry Adaptation at AXA...
How can you capitalize on the customer experience to make your marketing more efficient?
Do more with less: gain efficiency by understanding the end-to-end customer experience and avoiding data...
Marketing Mix Modeling: how to drive media in an omnichannel and untrackable world?
With the end of the myth of trackable marketing, MMM appears to be one of the most relevant tools to measure the effectiveness of marketing actions. Industrializing this approach, while adopting a...
Visual recognition to improve the quality of the intervention at Orange France
1. Presentation of the use case "Visual Recognition", the AI solution for technicians to close their interventions
2. Learnings and issues encountered :
Predictive technology at the heart of AXA France's digital strategy
Quelle place donner au prédictif dans la stratégie d’acquisition d’un modèle phygital (du online au réseau d’agences) ?
AXA France innove et s’appuie sur la data pour optimiser ses campagnes...
How does Dailymotion combine the precision of contextual targeting with the power of video?
Dailymotion, France's leading video platform, combines the precision of advanced contextual targeting with the power of video as a performance driver. As a precursor in this field, and aware of the...
[SPECIAL GUEST] Effective data in the era of inclusive customer relation
Data can now, and indeed should sustain the 3 pillars of an efficient customer relation: the mind, the heart, and the soul. Historical transactional data alone is no longer relevant. Values and...
[12h44 - 14h] BUSINESS LUNCH & MEETING ONE TO ONE PHYSIQUE
Take time to meet, exchange and share your use cases and issues during meetings organized by our teams.
You can ask Yamna and Joanna to schedule your meetings with your peers and/or partners of the...
Today, it's all about solving a paradox: while touchpoints with consumers are multiplying, the notion of communities has never been so central. How can you juggle hyper-personalization and the...
[THE HUB INSTITUTE VISION] Facing the Permacrise: giving back meaning, opening new horizons...?
The world is facing a permacrisis, where every day new announcements make the headlines and become the new concern and priority. Consumers and businesses alike are confused, sometimes even burnt...
[SPECIAL GUEST] Engaged, Local & Experiential: How is PVCP shaking up the tourism industry?
Already in 2019, local tourism generated 57% of total tourist nights in France and 42% of total tourism revenues. The covid crisis as well as a general climate awareness have reinforced this trend...
From inspiration to purchase: Coty explains how to stand out with inspiring content on Pinterest
These days, sharing the right content to your audience at the right time and place is a major issue for brands and even more so in a recessionary period. In conversation with Nicolas Comestaz, VP...
Good buzz / Bad buzz: work on your (e-)reputation to stand out in 2023!
In 2023, how can we protect our brand image and manage our influence on social networks? One observation: e-reputation has become more than ever the reputation. The major challenge for brands is to...
Aldi and Waze to conquer new territories through local digital.
At a time when customer journeys are becoming more diverse, physical stores remain the preferred place for the French to do their shopping. Aldi has placed local issues at the center of its...
Deep connection: how to create a deep and lasting relationship with your customers?
A new era has arrived: the humanization of the customer experience. Gone are the days of unanswered notices, speeches with too much corporate jargon and emails without any personalization. As...
There’s never been more people streaming, and they’re streaming for more hours. Over the next decade, the audio industry will embrace technology through new developments, entertainment, and more....
Four possible strategies for staying the course in the face of inflation
In a context where inflation is putting pressure on brands, and where consumers are increasingly focused on their choices, it is necessary to refine the understanding of purchasing decisions and to...
[5:40pm - 7:30pm] 🍹 Cocktail & Business meetings45
Le cocktail networking est ouvert à tous les participants !
PracticalInformations
HUBFORUM Paris is a lifetime meet-up for digital leaders organized by HUB Institute. Join the the next edition on the 3 & 4th of October 2023 at Pavillon d'Armenonville.
