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2023 EDITION
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Dates
Oct 3
Oct 4
Oct 8
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Plénière 2023
Oct 4, 2023
5:30 PM
5:40 PM
[5:30 - 6:00 p.m.] HUB AWARDS CEREMONY
Main stage 2024
Oct 8, 2024
8:30 AM
9:30 AM
[8.30am - 9.30am] Breakfast & Networking
Wake up at 8:30am: coffee, breakfast and networking. Let's connect for an inspiring day!
Main stage 2024
Oct 8, 2024
9:20 AM
9:20 AM
SESSION 1 AI-GMENTED BUSINESS
Main stage 2024
Oct 8, 2024
9:30 AM
9:35 AM
Welcome Speech
Main stage 2024
Oct 8, 2024
9:35 AM
9:55 AM
10 keys to reinventing your performance and your business in the everything-AI era
Main stage 2024
Oct 8, 2024
9:55 AM
10:05 AM
Navigating the "Never Normal" era: anticipating, predicting and optimising thanks to AI
Masterclass 2024
Oct 8, 2024
10:00 AM
10:30 AM
MASTERCLASS
Masterclass 2024
Oct 8, 2024
10:00 AM
10:30 AM
MASTERCLASS
Main stage 2024
Oct 8, 2024
10:05 AM
10:20 AM
Business intelligence & artificial intelligence: making the best decisions in an uncertain...
Main stage 2024
Oct 8, 2024
10:20 AM
10:35 AM
How can AI be used as a lever to activate new sources of revenue?
Main stage 2024
Oct 8, 2024
10:35 AM
11:05 AM
NETWORKING SESSION
Masterclass 2024
Oct 8, 2024
11:00 AM
11:30 AM
MASTERCLASS
Masterclass 2024
Oct 8, 2024
11:00 AM
11:30 AM
MASTERCLASS
Main stage 2024
Oct 8, 2024
11:00 AM
11:05 AM
SESSION 2 AI-GMENTED ORGANIZATIONS
Main stage 2024
Oct 8, 2024
11:05 AM
11:15 AM
How to deploy artificial intelligence use cases across all business lines
Main stage 2024
Oct 8, 2024
11:15 AM
11:25 AM
Accelerate sales performance through real-time team alignment
Main stage 2024
Oct 8, 2024
11:25 AM
11:35 AM
Should you rethink your organisation to incorporate the new uses of data and AI?
Main stage 2024
Oct 8, 2024
11:35 AM
11:50 AM
How do you prioritise transformation issues and implement a sustainable roadmap?
Masterclass 2024
Oct 8, 2024
11:45 AM
12:15 PM
MASTERCLASS
Masterclass 2024
Oct 8, 2024
11:45 AM
12:15 PM
MASTERCLASS
Main stage 2024
Oct 8, 2024
11:50 AM
12:05 PM
AI, the evil and the cure? Faced with an explosion in fraud attempts and cyber risks, what tools...
Main stage 2024
Oct 8, 2024
12:20 PM
12:30 PM
Reinventing work: new skills to support the adoption of AI
Main stage 2024
Oct 8, 2024
12:30 PM
2:10 PM
[12H30 - 14H10] LUNCH
Main stage 2024
Oct 8, 2024
2:00 PM
2:10 PM
SESSION 3 AI-GMENTED MARKETING
Main stage 2024
Oct 8, 2024
2:10 PM
2:20 PM
2025-2030: the new frontiers of B2C and B2B marketing
Main stage 2024
Oct 8, 2024
2:20 PM
2:30 PM
As customer knowledge continues to improve, how can we use it to strike the right balance in our...
Main stage 2024
Oct 8, 2024
2:30 PM
2:45 PM
Advertising and performance: local and multi-channel, how to better orchestrate your campaigns
Masterclass 2024
Oct 8, 2024
2:30 PM
3:00 PM
MASTERCLASS
Masterclass 2024
Oct 8, 2024
2:30 PM
3:00 PM
MASTERCLASS
Main stage 2024
Oct 8, 2024
2:45 PM
2:55 PM
Video: taking advantage of a format now favoured by all consumers
Main stage 2024
Oct 8, 2024
2:55 PM
3:10 PM
Unlimited creativity? How to harness the full potential of generative AI
Main stage 2024
Oct 8, 2024
3:30 PM
4:00 PM
NETWORKING SESSION
Main stage 2024
Oct 8, 2024
3:55 PM
4:00 PM
SESSION 4 AI-GMENTED EXPERIENCES
Main stage 2024
Oct 8, 2024
4:00 PM
4:10 PM
Collaboration, communities, new experiences: what are the new ways of engaging your customers...
Masterclass 2024
Oct 8, 2024
4:00 PM
4:30 PM
MASTERCLASS
Masterclass 2024
Oct 8, 2024
4:00 PM
4:30 PM
MASTERCLASS
Main stage 2024
Oct 8, 2024
4:10 PM
4:20 PM
Combining performance with trust: using AI transparently and better complying with privacy...
Main stage 2024
Oct 8, 2024
4:20 PM
4:30 PM
AI-gmented retail: beyond the buzz, how can AI be used to create truly differentiating retail...
Main stage 2024
Oct 8, 2024
4:50 PM
5:00 PM
Between artificial intelligence and real interactions, what is the right balance for an...
Main stage 2024
Oct 8, 2024
5:00 PM
5:30 PM
Closing Keynote HUB
[10:00 - 10:30 AM] MASTERCLASS
[11:45 - 12:15] MASTERCLASS
[15:15 - 15:45] MASTERCLASS
[16:00 - 16:30] MASTERCLASS
[2:30 - 3:00 PM] MASTERCLASS
[2:30 - 3:45 P.M.] MASTERCLASS
[Masterclass] Aligning a company around its customer experience: HubSpot's recipes for...
In this volatile context, marked by technological revolutions and changing customer/collaborator expectations, the way a company intelligently connects with people has to change. In this...
[Masterclass] Anticipating 2024: Video at the heart of marketing trends
What do content creators, SERPs and "long" formats have in common? These new marketing and content trends for 2024 all feature video. Integrating video into strategy has become a "must-have" for...
[Masterclass] Brand Suitability: challenges and solutions for brands DoubleVerify X Air France
In today's increasingly complex and globalized world, it's becoming more and more difficult to guarantee the quality of your digital media investments. Find out how Air France relies on DoubleVerify...
[Masterclass] CDP et transformation digitale : mettez les données clients au coeur de votre...
Put customer data at the heart of your growth - How to deliver powerful, personalized customer experiences while increasing sales and reducing costs. - Foster a data-driven approach to customer data...
[Masterclass] Deploying a generative AI service portal for VINCI Airports: feedback and approach
Generative AI is rapidly making its way onto the corporate agenda. In response to the wild uses of ChatGPT, and to provide higher value-added applications of generative AI, VINCI Airports has...
[Masterclass] From content to commerce: How Wunderman Thomson Commerce implemented a comprehensive...
Brands have the opportunity to connect content to commerce by understanding the consumers journey, from entertainment experiences to product and service purchases. Advertisers have the opportunity...
[Masterclass] How can retail media be effectively integrated into a seamless user experience?
Retail media is at the heart of the concerns of retailers and brands alike: Amazon Ads reports 20% growth Walmart reports USD 2.7 billion in retail media sales at 80% margin GroupM announces that...
[Masterclass] How did Accor get its sales staff involved in customer engagement?
Business case Revenue Enablement with Showpad. In today's ever-changing retail landscape, buyers' expectations are changing and sellers are striving to keep pace. With the rise of generative AI...
[Masterclass] How do you get a "yes, I want to" instead of a "no, thank you" when you present your...
When you want to advance your ideas, it's essential to know how to present them clearly and effectively in all circumstances, from the coffee machine to the Palais des Congrès! Every speech is a...
[Masterclass] How does Artefact help ACCOR measure the incremental impact of marketing investments...
[Masterclass] How does Conforama use Marketing Mix Modeling to drive its marketing strategy in an...
Come and discover how Marketing Mix Modeling can help you meet the challenges of marketing management, and the challenges of industrializing it to transform marketing into a profit center.
[Masterclass] How to control costs and satisfy customers: customer excellence at Devialet
64% of companies claim that customer service has a direct impact on sales performance. However, companies are facing market pressure and increasing consumer demands for greater personalization,...
[Masterclass] Live case studies: Winning Loyal Customers in the Turbulent Economy 🇬🇧
With 92% of consumers reducing their spend in response to the economic downturn, how are brands bouncing back?
[Masterclass] Meet the Streamers: How Brands can Tap into Fan Communities
We are living in a new, fluid era of fandom. No matter what you’re into, you can bet there’s a community out there connecting and celebrating that same passion. And, if a community doesn’t exist...
See you on Tuesday 8 & Wednesday 9 October 2024 at the Pavillon d'Armenonville, Paris and Paris Centre.
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CONDITION D’UTLISATION - DÉCLARATION DE CONFIDENTIALITÉ INWINK
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